Archive for the ‘Productivity’ Category


06
Aug

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Kevlar is a material that is five times stronger, but is lighter and more flexible than steel on an equal weight basis. It is used in many products ranging from bulletproof vests and cables to sports and audio equipment. It has been around for over 40 years and more uses are being discovered for this “wonder” material every day. When I think about goal setting, Kevlar provides a great analogy on how individuals should structure their inherent wants and desires for maximum clarity and performance. When creating the mastermind plan for your life, you should have strong goals that challenge you, yet have enough flexibility to change your path if a great new opportunity comes your way.

As Lewis Carroll eloquently said in Alice in Wonderland:

 “Would you tell me, please, which way I ought to go from here?” said Alice.
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where…” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.

It is easy for a person to become diverted from fulfilling his/her passions and true calling. It becomes even easier if you do not have an end goal in mind, similar to the way Alice was feeling in Wonderland. I do not want you to be in Wonderland and you should not want to be! The most important thing is not for your goals and vision to be perfect. The most important thing is to aim for at least the general vicinity on where you want to be. 

In the classic self-help book Psycho-Cybernetics, Dr. Maxwell Maltz talks about humans’ innate self-correcting mechanism. As humans, we have a trait that automatically guides us to self-improvement. Think about the basketball player who endlessly improves his/her jump shot or the foreigner who learns a second language well into adulthood. Each person has an end goal and they learn from their deliberate practices by correcting their mistakes when they veer from their original course. We can harness this self-correcting power to accelerate the goal achievement process. However, it all starts with knowing a general direction on where you want to go. You can relate this concept to riding a bike. Have you ever ridden a bike standing still? I haven’t. The bike only stays balanced as you are pedaling and pushing forward.

Now that we have talked about why creating a vision is important let’s get into the fundamentals of the life vision development process.

Developing your Kevlar Vision

There is a lot of debate on whether your overarching vision should be all encompassing or narrow in scope. Proponents of having a narrow vision say that this is to keep you focused on the end goal and enable you to not become distracted by items that do not line up with your plan. A simple example of this goal forming process would be to become a CEO of a Fortune 100 company whose work focuses on telecommunications. This vision is very focused and allows the goal-setter a specific task in which to focus.

Another strategy is to have your vision statement flexible and all encompassing. An example of this is Google. Their mission statement is “to organize the world’s information and make it universally accessible and useful.” No part of this mission has to do with creating a great search engine or text advertisements. This structure gives Google the freedom to change with the times and not have a myopic view of what it originally set out to accomplish.

I am a strong proponent of the Google strategy over the first example which gives a very focused vision. As I previously mentioned in a prior article, my mission is “to become a tycoon politically, socially, and economically so that I can have a positive impact on my community.” I originally developed this statement my junior year of college and I strategically tweak it every year. I use this statement as a guide to make both large and small decisions in my life. When I decided to forgo corporate America to start my own business, I used my mission statement as guidance. When it came time to decide on a business school, I continued to use this statement as a guide.

Use Backward Planning To Set Your Vision

Imagine that you are about to attend one of the most important events in your life. It will be held in a room big enough to hold your friends, family, and others who are important to you. The room is conservatively decorated and at the front is a large table with candles all around. In the middle of the table is a large box. What is in this box? YOU! It was a celebration of your life and there was not a dry eye in the place. Coming from the back of the room is an old friend with a tape recorder playing your voice. You are explaining to the people close to you about your life. How would this story go? What did you want out of life? What did you value most? Who did you wish to be? Answering these questions is the first step of developing your Kevlar vision.

Backward planning is a process of starting with your end goal(s) and working backwards to create an action plan to achieve the aforementioned goal. You cannot plan any further out than your funeral! Once you truthfully answer the previously questions, you can then work backward and think about what you need to do to turn your vision into a reality. Remember, the intermediate goals do not have to be concrete, just make them like Kevlar and rely on your self-correcting mechanisms to guide your course. Life is nothing but a series of decades, years, months, weeks and days. People always look far to the future and say that they want to live an extraordinary life. But how are you going to live an extraordinary life if you wake up thinking you want to have an ordinary day? Backward planning is an important step to an extraordinary life.

Guidelines for creating powerful goals

Chicken Soup for the Soul author, Jack Canfield, defines a goal as “the ongoing pursuit of a worthy objective until accomplished.” I want to walk you through some of the attributes you may want to look for when deciding on your goals.

Your Most Important Goals Must be Yours

This sounds obvious, but many people have their life purpose created by someone else. These people may be your parents, a spouse, friends, etc. I have a friend who is a doctor at a prestigious hospital. He is making great money while helping sick patients become well. The only problem is that he is miserable. When asked why he went into medicine he states, “My grandfather was a doctor, my father is a doctor, so my parents told me I was going to be a doctor too.” You only have the chance to live life once. Do you really want to spend your life living someone else’s dreams? When you let someone else, or society, determine your definition of success, you are sabotaging your future. I do not condone lying, however, the last person you should ever lie to is yourself, especially when it comes to planning your life.

A technique that I use to make sure that my most important goals are my own is continuously asking myself one question. What do I really want out of life? The introspective process of regularly asking this question helps you to focus and organize your goals and determine what is really most important to you.

Your goals must be meaningful

The pursuit of meaningful goals will help you achieve greatness much quicker than the pursuit of non-meaningful goals. This is because meaningful goals are exciting and a person does not mind putting in the extra effort to accomplish them. This is analogous to school. Have you ever had a class that was too easy? The class was so easy that you did not offer the proper effort and instead of excelling you underperformed? Suddenly, the class that was a definite “A”, turned into a “B” or worse? I have done this numerous times. In fact, this was the story of my middle school and high school years.  The classes did not challenge me enough and I did not perform anywhere near my highest potential or capability. Granted, in grade school you do not have as much control over your life compared to your adult years, however, individuals show symptoms of this problem well into their adult life.

Subsequently, total commitment to your goals is a critical ingredient if you want to be the best person you can be. This is true for both professional and personal goals. I recently finished the book Call Me Ted, which is an autobiography of the billionaire, Ted Turner. Turner’s father was a successful and wealthy billboard entrepreneur back in the 1960’s. Although successful in his career, the elder Turner was depressed and ended up committing suicide in his forties. In the book, Turner hypothesized why his father committed suicide. He is confident that the reason was that his father did not set his goals high enough, resulting in a lack of purpose for his life.  Our situations may not be that dramatic, but as philosopher Jim Rohn once said,

“There are two major pains in life. One is the pain of discipline, the other is the pain of regret. Discipline weighs ounces, but regret weighs tons when you allow your life to drift unfulfilled.”

Your goals must be measurable

Although your vision statement needs to be flexible and answer questions about your life’s intents and purposes, the intermediate goals and objectives need to be firm. Management guru Peter Drucker says that “What gets measured gets managed.” This is true in business and in life. Remember, a goal without a number is just a slogan. It is easier for your brain to operate day-to-day on concrete items as opposed to the abstract. Both are important, but concrete is more important to execution.

Conclusion

I cannot stress enough the importance of developing a strong, but flexible vision for one’s life.  Do not underestimate the power of the self-correcting mechanism present within each of our lives. I use this concept when initially training people who work within my company. You will be surprised by what you can accomplish by aiming even for the general vicinity of your ultimate goal. If you do not remember anything else I have written, please remember one thing . . . If you aim for the stars, you will at least hit the moon! Always aim for something!

26
Jul

The 2009 year is underway and it’s shaping up to be a great one. I’ve talked to many of my friends and I’ve heard THOUSANDS (Ok. I’m exaggerating) of New Year’s resolutions. Everything from losing 20 pounds, to being in bed by a certain time, to making straight A’s on their transcripts, to finding satisfying careers, to not eating meat, to etc… What is more surprising than this, is that a couple of people that I talked to have more than 10 resolutions.  You may be wondering, “Lawrence, what are your New Year’s resolutions?” Is it to lose weight? (I have gained more than a couple of pounds since undergrad) Nope. Is it to make all A’s in school? Not this time.

My resolution is something much simpler, yet it is one of the most powerful forces known to human productivity. It is to implement Pareto’s Law and Parkinson’s Law into all facets of my life. Surely I need more goals than this to have a successful year, right? No, because of this ONE goal, I will have a MORE successful 2009 compared to any other year in my life!

Pareto’s Law states that a minority of causes, inputs, or efforts usually lead to a majority of the results, outputs, or rewards. Parkinson’s Law states that a task will swell up in perceived importance and complexity in relation to the time allotted for its completion. The Law’s are inverses of each other and when taken together, can drastically make you happier and more productive. This is a good time to give thanks to my friend Tim Ferris, author of “The 4-Hour Workweek.” I don’t actually know Tim, but I feel a Bromance going on between us since I’ve read his book 7 times. No other business book has influenced me as much as 4HWW and this is where I first learned of Pareto and Parkinson.

Pareto’s Law and my Life


Vilfredo Pareto was a controversial economist who lived from 1848 to 1943. He was an engineer by training and started his career managing coal mines. He later took a position at the University of Lausanne inSwitzerland and explored the income distribution of 19th century England. He found that 80 percent of the wealth in England was controlled by 20% of the population. When Pareto started to explore this phenomenon more, he noticed that this pattern of imbalance was repeated consistently whenever he looked at data referring to different time periods and different countries.

The critical thing is not to look at the specific 80/20 relationship, but to focus on the main concept. There is an inherent level of imbalance between inputs and outputs. I experienced this phenomena many times throughout my time as head honcho of Great Black Speakers Bureau, a company dedicated to spreading African American thought to the masses. I remember the early days in January of 2007 when I was working to elevate the company off of the ground. I would put in 10-12 hour days/6 days per week personally building the website, making sales calls, emailing potential clients, getting contracts signed, mailing thank you cards, and pretty much anything else you could think of for a starting entrepreneur. Even though the company was growing at an extremely fast rate, I was always exhausted at the end of the day.

Then a life changing event happened in my life. The Lord blessed me with a scholarship to earn my MBA at Cornell University. After a couple of weeks of pure elation, reality started to sink in that I REALLY won’t be able to run my company and go to school at the same time. By this time, we had grown by about 900% since we started the company the year before. The problem is that much of this growth was directly related to my personal inputs. How on earth was Great Black Speakers going to grow, or even maintain, if I wasn’t there to run it? True, I wrote a good B.S. answer to this question in my business school applications, but now I HAD to come up with real solutions.

I now had to do some soul searching and heavy prioritizing. There was NO WAY that I would leave my baby GBS to dwindle and die. Over the course of two days, I turned off all communication with the world and I spent hours of laying out and analyzing every facet of GBS with a single question in mind that I learned from Mr. Ferris. What inputs in GBS generated the majority of the outputs?  After the analysis, I wasn’t very happy with myself and I noticed major ineffectiveness in my process. I then made an vital decision to revive my company; I would go through a business liposuction process and cut off the fat that would cause GBS to die in the transition.

My first step was to search for a new director of GBS. I was looking for a highly organized person who was excellent at selling. I found both of these traits and more in my friend Diana, who I’ve known for many years since my childhood in Louisville, KY. In fact, Diana is an improvement over me in both of these areas. After that, I looked at the mundane, but essential tasks that consumed most of my time. Some of these tasks included makings cold calls, working on the website, writing thank you letters, filling out contracts. One by one, I started outsourcing these tasks to other companies that specialize in one or more of these areas. It was actually much less expensive than I thought it was going to be. In my next article, I will talk more about outsourcing your life.

The results have been outstanding in the 8 months since I started this process. I have increased my personal income by 250%, while decreasing my GBS workload from 55 – 70 hours per week down to 8 - 10 hours/week. Furthermore, most of the gains have happened AFTER I started business school. From this situation, I learned a couple of lessons:

1. You don’t have to work like crazy to generate sufficient income for yourself.

2. If you surround yourself with the right people and implement the right process, you can accomplish a lot with very little.

Parkinson’s Law


As stated earlier, Parkinson’s Law states that a task will swell in importance and complexity in relation to the time allotted for its completion.  There are two major truisms that I’ve learned that accompany this law:

1. Doing something unimportant well does not make it important.

2. Requiring a lot of time does not make a task important.

The definition of true productivity is simple: Productivity is doing activities that get you closer to your goals. Unproductivity is doing activities that keep you stagnant or take you further away from your goals.

Many people suffer from a common form of laziness: it is called busyness, which is also a disease. This disease is so prevalent that it has brainwashed people to believe that business = busyness. A paradigm shift occurred in my life for me to know that this isn’t true. Working 9 – 5 is an archaic way of doing business. It’s funny how ALL jobs in America take the exact same amount of time to complete. It’s funny because it isn’t true.

Time Compression


Time compression is an important fundamental to manipulate Parkinson’s Law. The law isn’t inherently a good or bad thing, it is just what it is. Parkinson’s Law is similar to fire. Fire can be good when you are cooking, but it would be a terrible thing if your house burns up in flames.  Time compression to complete tasks is harnessing the Parkinson’s Law power to help productivity. What I do is think about an aggressive timeline for a task and then I cut that time by a ½ or 1/3. THAT is my deadline. By doing this, I am forced to focus on the bare essentials ( 20% inputs) of a task and avoid the minutiae that often clutters projects. Time compression has been one of the hardest concepts to implement into my life and one in which I fail to implement often. But when I do, the results of my improvements are amazing.

Synergies


Taking these two concepts together gives you one simple rule: Focus on the essentials of a task and work like crazy to get those tasks done as quick as possible. However, just because this rule is simple doesn’t mean it’s easy. People often interchange the words difficult and complex. These two words are NOT synonyms of each other. I struggle every day to avoid the laziness of business, and I often fail. I fail less when I ask one simple question:Am I inventing things to do to avoid the important? If I am, I immediately take self corrective measures to put me back on track.

Conclusion


I would like return to my opening statement on why this is my ONLY New Year’s resolution. The reason is that it would be contradictory for me to have 13 New Year’s resolutions and try to implement Pareto and Parkinson at the same time in my life. If I set my resolution as implementing The Law’s, other goals will follow as all encompassing improvements. I’m not against setting many goals for oneself; the exact opposite is true as I have many different personal and business goals. However, the point of The Law’s is to simplify and streamline life as much as possible, which is what I want to do for 2009. AsBruce Lee once wrote, “One does not accumulate but eliminate. It is not the daily increase, but the daily decrease. The height of cultivation always runs to simplicity.” So with that, Happy and Fulfilled New Year’s!!!!